The acorn was inspired by psychologist James Hillman’s acorn theory. In his book The Soul’s Code, Hillman writes that “…the acorn theory, which holds that each person bears a uniqueness that asks to be lived and that is already present before it can be lived.” It is the idea that we are all born with our innate gifts, meaning, purpose and destiny.

Just as the mighty oak tree was once an acorn, the acorn always carried the potential to become an oak tree. It is through this theory and metaphor that NGS is grounded. We believe that although we are born with our callings, we must nurture them the same way an acorn can develop into an oak tree. Hence our logo of the acorn.